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Xponential Releases Digital Workouts with Lululemon

Four brands from the fitness franchisor debut on new streaming platform

Irvine-based Xponential Fitness Inc. (NYSE: XPOF) debuted digital workouts from four of its brands today on the newly launched online platform, Lululemon Studio.

The classes are a result from a collaboration with Lululemon Athletica Inc. announced last April where Xponential agreed to provide workouts for the activewear retailer’s digital home gym, dubbed Mirror.

Pure Barre, Rumble, AKT and YogaSix are the brands featured on the service.

“Like Lululemon, Xponential is passionate about bridging the gap between digital and in-person workouts to meet today’s hybrid fitness consumer where they are,” President of Fitness Streaming Garrett Marshall said in a statement.

Xponential released its own streaming platform, Xponential+, or XPLUS, in April where over 3,000 different workouts are available across 175 countries. The fitness boutique franchisor counts more than 500,000 U.S. members and over 2,000 physical locations worldwide.

With a current market cap of $965 million, Xponential shares were down 1.7% at $19.68 during midday trading.

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