Xponential Fitness Appoints Danielle Porto Parra as President

Xponential Fitness Inc. on Monday appointed Danielle Porto Parra as president, effective immediately.  

Parra was most recently the president and chief brand officer of McAlister’s Deli at parent company GoTo Foods while also overseeing marketing & culinary teams of the six other brands including Cinnabon, Auntie Anne’s and Jamba. She has also worked at Pep Boys under Icahn Automotive, Build.com, Caesars Entertainment and Petco. 

“Danielle brings deep expertise across both franchised and company-operated models, with a proven track record of improving unit-level economics, aligning operators, and enhancing the customer experience,” Xponential Chief Executive Mike Nuzzo said in a statement. “Her ability to combine strategic vision with operational discipline positions her well to help us continue to build a best-in-class partnership with our franchisees.”  

The fitness studio franchisor currently owns and operates five brands such as Club Pilates, Pure Barre and StretchLab. Shares were unchanged at $4.76 apiece during midday trading with a $234 million market cap.  

“At the core of my leadership approach is a commitment to driving long-term success for our franchisees, when they succeed, our brands and the communities we serve thrive alongside them,” President Parra added.