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Taco Bell, Habit Burger owner partnering with chip giant Nvidia

Yum Brands plans to use AI to optimize drive-thru, back of house operations

The parent company of Irvine-based Taco Bell and Habit Burger & Grill announced this week a partnership with the world’s most valuable chipmaker, Nvidia.

Louisville-based Yum Brands, which also owns KFC and Pizza Hut, said it is partnering with the chip giant “to accelerate the development of innovative AI technologies” at the company’s restaurants. Yum is the largest restaurant company in the world with more than 61,000 locations.

Yum is Nvidia’s first AI restaurant partner.

The AI solutions will focus on three key areas: voice automated order-taking powered by AI agents; computer vision enhanced operations to optimize drive-thru efficiency and back-of-house labor management; and using AI-driven analytics to generate personalized action plans for restaurant managers.

“This collaboration brings the two powerhouses together to integrate AI into the restaurant and retail industry at an unprecedented scale,” Yum said in a March 18 statement.

Taco Bell, which has more than 7,600 restaurants in the U.S., has been testing voice AI in the drive-thru at dozens of locations including a handful in Orange County.

 

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Nancy Luna
Nancy Luna
Nancy Luna has been the executive editor of the Orange County Business Journal since September 2024. Nancy began her career 30 years ago at the Orange County Register, where she covered a range of beats, including retail, consumer trends, transportation, healthcare, and tourism. Before coming to the Business Journal, she previously worked as a correspondent for Business Insider’s Retail team, where she specialized in writing about the restaurant and food tech industries. Luna contributed to the Business Insider team that won a 2023 SABEW Award for explanatory journalism for their "Warehouse Nation" project. From 2018 to 2020, Luna was a senior editor and tech editor at Nation’s Restaurant News. While there, she covered the largest chains in the country including Taco Bell, McDonald's, Chipotle Mexican Grill and Starbucks. Luna grew up in Orange County and lives in Old Towne Orange with her husband, Brady.
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