Foothill Ranch-based cosmetics and skincare company SeneGence International said it’s expanding its direct-selling model to Hong Kong.
The company, whose halo product is its LipSense lip color, uses a network of sellers to sell its assortment to consumers.
Hong Kong joins a number of countries SeneGence is already sold in, including Canada, Australia, Indonesia, U.K., Switzerland and Poland.
The company ranked No. 1 on this year’s Business Journal list of the largest women-owned businesses in OC, with over $1 billion in 2018 revenue.