Irvine-based Xponential Fitness Inc. (NYSE: XPOF) brands Row House and Rumble Boxing said they partnered with energy drink brand C4 Energy.
Participating Row House and Rumble studios across the country will provide both C4 Energy and C4 Smart Energy drinks, which are owned by Nutrabolt, a fitness product company.
“The brand synergy between C4 Energy and Row House is best-in-class,” Row House President Nik Kish said in a statement. “This partnership is an indication of our strong support of the C4 Energy brand and what they stand for: fueling mental and performance energy for the outperformers and overachievers who are working tirelessly to unleash their potential.”
Shares in the boutique fitness franchisor declined 0.2% to $13.22 per share and a $645 million market cap.