Morinaga America, after adding My/Mochi Ice Cream to its product portfolio, is looking to increase U.S. sales through product innovation. The company makes over two billion pieces of its Hi-Chew candies each year.
Several versions of Hi-Chew have been released since Morinaga established its U.S. division in Irvine in 2008. See photos for a few of the candy’s iterations.
Additionally, see the April 13th issue of the Business Journal for more on Morinaga America.
Hi-Chew got a jumpstart in the U.S. in 2012 when Boston Red Sox player Junichi Tazawa requested the candy for the bullpen
Morinaga released Hi-Chew gummies and sour gummies in 2024
Hi-Chew Getaway Mix features three new flavors: Mango Chamoy, Mai Tai and Yuzu Lime
Morinaga America tested a Hi-Chew popsicle in select Costco stores last year
Morinaga America broke ground on a new factory in North Carolina to double the production of Hi-Chew candies in the U.S.
Morinaga & Co., the Japan-based parent company of Morinaga America, acquired My/Mochi Ice Cream for $130M this year
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