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Clothing Firm Barnesmith Acquired by Society Brands

Deal allows Barnesmith to expand into over 300 colleges

Barnesmith, a Newport Beach college apparel company, said it has been acquired by Canton, Ohio-based e-commerce aggregator Society Brands.

Financial terms of the transaction were not immediately disclosed.

The deal enables Barnesmith to scale its brand to over 300 colleges and expand into new clothing lines such as hats, pants and ties. Barnesmith founder and CEO Eric Barnes will be named Barnesmith brand president.

“Society Brands has a unique model that allows our team to keep executing and growing the brand but provides a platform of support services and a portfolio of e-commerce peer collaboration that no other buyer or aggregator could have offered,” Barnes said in a statement.

Society Brands’ e-commerce portfolio includes Amazon and other direct-to-consumer sites; the company now counts six brands under its umbrella. Barnesmith, which offers apparel for nearly 150 schools, also sells its products on Amazon and on its site.

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