Tedros Mengiste’s first day as executive director of sales operations at Genesis Motor America is Tuesday.
Mengiste, who goes by Ted, was tapped to oversee the company’s U.S. sales, retail and client experience operations. He reports to President and CEO Mark Del Rosso.
Mengiste comes to the company from Infiniti, where he was a regional vice president.
Del Rosso said Mengiste will be key as the automaker focuses on it’s “Young Luxury” push, which was first seen with the company’s Super Bowl LIV ad in February featuring Chrissy Teigen and John Legend.
The spot, which has garnered over 27 million views on YouTube since it was posted to the platform Jan. 29, played up the company’s first-ever SUV, the GV80, and a new kind of luxury buyer.
