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Quiksilver in Creative Shift

Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”

The Huntington Beach-based apparel and footwear manufacturer and retailer also appointed Josh Rush as its global creative director. Rush is an 11-year Quiksilver veteran who previously served in a role of global design director.

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