Electric Visual this month named co-founder Eric Crane chief executive of the San Clemente-based eyewear and accessories company.
He succeeds former chief executive and co-founder Bruce Beach, who led the company for 13 years.
A third Electric cofounder, Kip Arnette, will continue to serve as chief design officer at the company.
Beach saw Electric through its sale to Costa Mesa-based Volcom Inc. in 2008.
Volcom was acquired a year later by Paris-based PPR SA, which now is in the process of changing its name to Kering.
Crane rejoined Electric last year after a stint as global vice president of product and design at Encinitas-based accessories company Nixon Inc.
The executive change comes on the heels of a rebranding and growth strategy at Electric that calls for the company to expand its product lineup with watches and other merchandise.
International growth also is planned, and the company named Reid Pinder managing director of its Europe, Middle East and Africa business last month.
—Kari Hamanaka
