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Tuesday, May 24, 2022

Boardriders Outlines COVID-19 Actions

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Huntington Beach action sports company Boardriders Inc. provided an update on various responses to the coronavirus pandemic.

Those measures included instituting working from home, closing stores, temporary furloughs in some markets and departments, permanent cuts in some cases and pay cuts. The company said in a statement it’s also turning its attention to ready its business for a post-coronavirus operating environment.

“In light of the magnitude of this crisis, we are working with all of our commercial partners, including our factories, landlords, vendors, customers and athletes to share the burden of this unexpected disruption to everyone’s business,” CEO David Tanner said in a statement. “There is simply no way that our business, or any piece of our ecosystem, can fully absorb all of the financial impact of this event on their own. We all need each other to make it through this incredibly difficult time.”

Boardriders operates a multi-brand portfolio that includes Quiksilver, Billabong, Roxy, DC Shoes, RVCA and Element.

Go here for more updates on OC companies’ responses to the coronavirus.

For ongoing, in-depth coverage of coronavirus effects on OC businesses, see the Monday print edition of the Business Journal.

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