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Sunday, Apr 19, 2026

RSI Breaks Ground on 9-Home Project

A homebuilding offshoot of Newport Beach-based cabinetmaker RSI Holding Corp. is moving ahead on a nine-home project in Buena Park.

RSI Land LLC had been working since last year on getting approval to build the homes on scattered lots throughout the city, according to Buena Park city records

The single-family homes—marketed under the New House by RSI name—will run a little less than 2,000 square feet, and are expected to be priced below market value.

The builder broke ground on the first of the Buena Park homes earlier this week, according to OC Metro magazine’s website.

The New House venture was started a few years ago by RSI Holding chairman and founder Ronald Simon.

The company specializes in developing easily built, affordable homes, using many of the same manufacturing techniques honed by RSI Holding.

It’s the first sizable home project announced in Orange County for the company, which also is building homes in Riverside County. Those homes count price tags under $200,000.

Simon, one of OC’s most prominent businessmen, reportedly has invested more than $100 million into the homebuilding venture.

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Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.

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