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‘The Luckiest Guy in the World’

Earlier this year, SA Recycling LLC CEO George Adams Jr. gave a 30-minute speech at the annual convention of the Institute of Scrap Recycling Industries. What follows are highlights:

• “I’m an ops guy, not a creator.”

• On why he doesn’t try to time the sale of metals to get a better price.

“I’m never smart enough to figure out which way the market will go. We have a really strong hard rule: We sell everything we have every month. We don’t ever play the market.”

• “As I was growing the company, I was struggling to get out the culture of the company.”

So, he wrote a book—“Create the Connection: 25 surefire Strategies for Success in Leadership and Life”—that he gives to every new employee.

He also gives each new employee his own personal cell phone number telling them to call him if they have problems.

“I want their managers to know that their employees have my cell number and if they’re not doing their jobs, they can call me.”

• “I cannot tell you how many companies I’ve bought, and they have a Christmas party for only the executives. We have one party for everyone.

“At parties, I get out with the guys in the back and smoke cigars with the guys. I’ll light every cigar myself. I’ll punch it and light it. We’ll have 100 guys smoking cigars with me.

“It’s about connecting with other people. It’s how you get to know them. It’s how you empower people.”

• “We’re a bottom-up company. So many companies make all the decisions in the executive office and send out what I call ‘edicts from God’ – you will do this.

“I believe the guy on the forklift or the guy on the crane or even the guy sweeping knows more about his job than I do. My job is to listen to him and support him, help him do his job better.

“I cannot tell you how many companies I buy run it the opposite way.”

• “At SA, I look for hunters, not farmers. The people who work for us have to be able to hunt.

“The way you get someone to hunt is give them a percentage of the profits. If you can get somebody to start thinking about, ‘if we make an extra $1,000, I’m going to make $55 or $100 or whatever it may be.’ if you can get people to start thinking that way, they start focusing on your business.

“Everybody in our company participates in our bonus program. We literally pay out millions of dollars a month in bonuses.”

• “I’m the luckiest guy in the whole world. I have the most amazing employees. They get it done.”
—Peter J. Brennan

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Peter J. Brennan
Peter J. Brennan
With four decades of experience in journalism, Peter J. Brennan has built a career that spans diverse news topics and global coverage. From reporting on wars, narcotics trafficking, and natural disasters to analyzing business and financial markets, Peter’s work reflects a commitment to impactful storytelling. Peter’s association with the Orange County Business Journal began in 1997, where he worked until 2000 before moving to Bloomberg News. During his 15 years at Bloomberg, his reporting often influenced financial markets, with headlines and articles moving the market caps of major companies by hundreds of millions of dollars. In 2017, Peter returned to the Orange County Business Journal as Financial Editor, bringing his heavy business industry expertise. Over the years, he advanced to Executive Editor and, in 2024, was named Editor-in-Chief. Peter’s work has been featured in prestigious publications such as The New York Times and The Washington Post, and he has appeared on CNN, CBC, BBC, and Bloomberg TV. A Kiplinger Fellowship recipient at The Ohio State University, he leads the Business Journal with a dedication to uncovering stories that matter and shaping the local business community and beyond.
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