New York-based Lanvin Group, parent company of St. John Knits, said the company and its portfolio of luxury brands were impacted by industry-wide pressures in the first half of 2025, with some signs of recovery in the second quarter.
The retail operator reported group revenue dropped 22% to €133 million ($156 million USD) for the first half that ended June 30. Lanvin cited “softer wholesale in (Europe, the Middle East and Africa) EMEA, cautious consumer sentiment in Greater China, and a broader luxury market slowdown” for the double-digit decrease.
St. John, on the other hand, fell 0.8% during the first half to €39.7 million ($46.5 million USD). This result was a notable improvement from last year’s earnings, when the Anaheim-based company reported a 14% decline to €40 million ($43 million USD) in revenue compared to 2023.
St. John also outperformed its sister brands. Lanvin’s namesake brand dropped 42% to €28 million, and Sergio Rossi fell 25% to €15 million. However, both companies rebounded in the second quarter across both retail and e-commerce, which pointed to “early signs of renewed consumer traction,” Lanvin said.
Lanvin has dual headquarters in Shanghai and Milan. It has a $235 million market cap (NYSE: LANV).
The local retail firm grew North America revenue by 4% to €38.7 million ($45 million USD), a core market that accounted for 98% of total revenue in H1 2025. Last year, North America revenue dipped 10% compared to 2023.
It also increased its wholesale revenue by 11%. St. John reported a gross profit margin of 69% “supported by growth from the wholesale model with Nordstrom.” The firm recorded gross profit of €27 million.
St. John Chief Executive Andy Lew, who was appointed executive president of Lanvin Group in January, said the parent company will be preparing for recovery while trying to strengthen brand desirability.
“In the first half, our focus was on operational discipline and laying the foundation for future growth,” Lew said in a statement. “With fresh creative direction across our houses, supported by targeted marketing and refined channel strategies, we expect to build brand momentum and increase consumer engagement in the second half.”
As Lew works to establish a second company headquarters in Europe for Lanvin, a team consisting of St. John’s Chief Commercial Officer Mandy West, Chief Merchandising Officer Lauren Parrish, and Chief Financial and Operating Officer Andrew Wong are now overseeing the retailer in Anaheim. The firm moved from its longtime outpost in Irvine to Anaheim at the end of 2024.
For the remainder of 2025, St. John said it will boost sales by scaling e-commerce, enhancing design and merchandising, and expanding its footprint.
The retailer has 35 stores as of June.
