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Digital Ad Co. Viant Bullish on ’24 Growth

Digital ad tech company Viant Technology Inc. posted strong fourth-quarter results, and the company’s stock has been picking up strength in an increasingly competitive market.

Quarterly revenue jumped 18% to $64.4 million, while the company turned a $3.3 million profit, topping analysts’ expectations.

Viant (Nasdaq: DSP) also projected revenue for the current quarter in the range of $49 million to $52 million, up from $41.7 million in the same period a year ago and above the $48.2 million average analysts estimate.

“We are uniquely well positioned to benefit from the changes in programmatic advertising and are very excited about our growth prospects in 2024 and beyond,” co-founder and Chief Executive Tim Vanderhook said in a March 4 earnings release.

Programmatic advertising is the automated buying and selling of online advertising.
The company’s shares had gained more than 35% this year as of March 6, closing at $9.44 apiece.

“We use research firms and their growth estimates (e.g., eMarketer) as our benchmark for industry growth. We will continue to guide quarterly to account for market dynamics,” Jon Schulz, the company’s chief marketing officer, told the Business Journal.

Kingston Launches New Photo, Video SD Card

Kingston Digital has introduced a new SD memory card for high-speed photographing and video-making, along with large storage capacity.

The Canvas React Plus V60 UHS-II SD cards are designed for any UHS-II camera, such as specific models of Leica, Nikon, Olympus, Samsung and Sony.

The card is aimed at professionals and allows for fast-action shots “without lag or interruptions,” according to Kingston.

The card is aimed at experienced photographers and those who are mindful of their budget.

The V60 SD offers storage capacities of up to 1 terabyte, depending on the model. By way of comparison, it has been estimated that 1 terabyte could hold 1,000 copies of the Encyclopedia Brittanica, according to website Teradata.com.

The V60 UHS-II SD allows photographers to store extensive portfolios on a single card, reducing the need for frequent card changes.

Sports, Wildlife

“For those in the field of sports, wildlife, or any genre of photography where speed is of the essence, this technological advancement opens new doors to creative possibilities,” the company said in introducing the cards on Feb. 26.

They sell for between $34.99 and $289.99 each, depending on capacity.

“This is designed for professional photographer—anyone with a UHS-II camera,” a Kingston spokesperson told the Business Journal late last month.

Kingston Digital is a unit of Kingston Technology, the memory card and computer storage giant founded by John Tu and David Sun. The company is among OC’s largest private companies, with annual revenue reported to be in the $14 billion range.

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Sonia Chung
Sonia Chung
Sonia Chung joined the Orange County Business Journal in 2021 as their Marketing Creative Director. In her role she creates all visual content as it relates to the marketing needs for the sales and events teams. Her responsibilities include the creation of marketing materials for six annual corporate events, weekly print advertisements, sales flyers in correspondence to the editorial calendar, social media graphics, PowerPoint presentation decks, e-blasts, and maintains the online presence for Orange County Business Journal’s corporate events.

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