NICK AJLUNI/NICK GUILLEN
CO-FOUNDERS/CO-CEOS, TRUFF HOT SAUCE
WHY: Creators of the popular truffle-infused hot sauce, which reportedly sold over 10M bottles two years after launching, according to Forbes. Sauces are sold in over 25,000 grocers and big-box retailers including Target, Kroger.
IN THE NEWS: Became the first-ever investment for LA-based SKKY Partners, a private equity firm founded by Kim Kardashian and Jay Sammons, this year. Firm acquired an undisclosed “significant minority” stake in Truff.
NOTABLE: Built the Truff brand after creating a social media account called @sauce with content that focused on “luxe, pop culture food.” Didn’t intend to release additional products; now sells 12 different condiments and has partnered with well-known entities such as Taco Bell, Popeye’s and Star Wars.
