JOE CROFTย
CO-FOUNDER, CEO
GUNNAR OPTIKSย
ย
WHY: Broadening companyโs appeal for eyewear beyond computer and gaming models. Gunnar was founded in 2006. Company rebranded in late 2023 to broaden appeal and pull back on the in-your-face gamer marketing.ย
IN THE NEWS: Croft, a San Clemente resident, said in April the company is averaging 750K unique monthly visitors to its website, which features specially designed glasses to reduce and avoid digital eyestrain.ย
NOTABLE: Collaborations with Blizzard, tokidoki and Fallout continue to drive growth.ย
QUOTABLE: โKeep costs low, avoid unnecessary leverage and hire smart.โย