JOE CROFT
CO-FOUNDER, CEO
GUNNAR OPTIKS
WHY: Broadening company’s appeal for eyewear beyond computer and gaming models. Gunnar was founded in 2006. Company rebranded in late 2023 to broaden appeal and pull back on the in-your-face gamer marketing.
IN THE NEWS: Croft, a San Clemente resident, said in April the company is averaging 750K unique monthly visitors to its website, which features specially designed glasses to reduce and avoid digital eyestrain.
NOTABLE: Collaborations with Blizzard, tokidoki and Fallout continue to drive growth.
QUOTABLE: “Keep costs low, avoid unnecessary leverage and hire smart.”
