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OC500 2024: Joe Croft

JOE CROFTย 

CO-FOUNDER, CEO

GUNNAR OPTIKSย 

ย 

WHY: Broadening companyโ€™s appeal for eyewear beyond computer and gaming models. Gunnar was founded in 2006. Company rebranded in late 2023 to broaden appeal and pull back on the in-your-face gamer marketing.ย 

IN THE NEWS: Croft, a San Clemente resident, said in April the company is averaging 750K unique monthly visitors to its website, which features specially designed glasses to reduce and avoid digital eyestrain.ย 

NOTABLE: Collaborations with Blizzard, tokidoki and Fallout continue to drive growth.ย 

QUOTABLE: โ€œKeep costs low, avoid unnecessary leverage and hire smart.โ€ย 

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