BRIAN DAVIS
FOUNDER/CEO, POWERUP SPORTS
CALIFORNIA POWER ATHLETES
WHY: Started sports marketing agency in 2023 in Newport Beach to use his nearly 20-year law career in representing and negotiating name, image and likeness (NIL) deals for top student athletes in the U.S. Also runs nonprofit organization to help train and assist athletes with the college recruiting process for free.
IN THE NEWS: PowerUp has raised more than $2M in seed funding for the organization.
NOTABLE: Law career includes starting his own boutique business law firm Forward Counsel LLP in late 2019, dealing in private equity and venture capital before leaping into NIL negotiations. It became one of the first law firms to negotiate newsworthy NIL money deals.
QUOTABLE: “It’s probably the most complicated space I’ve ever been in. We’re looking to change the industry of sports agencies at large and how they treat athletes.”
