BEN MASEK
CHIEF REVENUE OFFICER
SUPER73
WHY: Oversees wholesale and retail networks of fast-growing electric bike manufacturer, founded in 2016, known for creating custom e-bikes for celebrities.
IN THE NEWS: First established extensive wholesale network, over 300 dealers in U.S.; now developing retail store pipeline starting with first Super73 flagship at Irvine HQ, which opened in June. Aims to open five to 10 stores over next three years.
NOTABLE: Among recent Super73 employee growth in past few years, company’s current headcount of 75 companywide, including 60 in Irvine.
QUOTABLE: Said the company wanted to control its own retail environment: “It’s about identifying the areas we want to be involved in from both a community standpoint and a retail standpoint.”
