REUBEN FRANCO

CEO, PRESIDENT ORANGE COUNTY HISPANIC CHAMBER OF COMMERCE

WHY: Leads advocacy efforts for 30,000 Hispanic-owned businesses locally; director, Orange County/Inland Empire SBDC Network.

RECENT: Backed Harley Rouda-introduced proposed legislation for small businesses that could get reimbursed up to $25,000 a year for money spent on safety measures to protect employees and customers from the coronavirus.

QUOTABLE: On extra and unexpected PPE expenditures, told OC Register “it wasn’t part of your business plan, that’s for sure.”