WHY: Runs popular fitness recovery products maker, with athlete investors and $700M valuation.
RECENT: Purchased NormaTec, an advanced compression technology firm based in Boston, in March. Sales up amid demand for at-home workout products. Raised $48M in October.
QUOTABLE: “We decided we’d be better as one company, as an absolute leader in the category,” Huether said of the NormaTec acquisition. “Our products are very complementary. Now we have a really big competitive advantage to offer everything—heat, cool, percussion, vibration and pneumatic compression.”