CHIEF MARKETING OFFICER HYUNDAI MOTOR AMERICA
WHY: Marketing head of OC’s largest automaker, with a diverse lineup of sedans and the more recently boosted SUV and crossover offering.
RECENT: Plucked in October 2019 from Hyundai agency of record Innocean USA, where she was senior VP and managing director, to be CMO. Hyundai launched Assurance Job Loss Protection program, collaborated with dealers on digital tools during pandemic.
QUOTABLE: “I came in as the CMO at Hyundai probably at the most—well, it seemed at the moment, the most perfect time maybe in Hyundai’s history, at least here in the U.S. We had been waiting for several years to really expand our portfolio with product that the market really wanted.”
