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Monday, May 11, 2026

OC500 MEDIA/SPORTS/ENTERTAINMENT: DAVE PEACOCK

CEO, ADVANTAGE SOLUTIONS

WHY: Former exec of Anheuser- Busch and Continental Grain Co. who entered top role of Irvine-based sales and advertising firm in February, which reported an all-time high of $4B in 2022 revenue.

IN THE NEWS: Replaced former CEO Jill Griffin. Plans announced in October to relocate Advantage HQ from OC to St. Louis in first quarter of 2024. Company also looking to refocus business on “core areas of strength” while reducing debt levels. Valuation of $975M as of October.

NOTEABLE: Counts 30-year career in retail industry and consumer packaged goods segment.

QUOTABLE: “I’m very optimistic about our people, our business and the opportunities ahead.”

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