CO-FOUNDER/COO , PRIORITY PLUS FINANCIAL
WHY:Along with brother Brandon Avila, in 2020 started lending company that’s grown to 70+ employees and $20M run rate. Brothers are the grandchildren of Salvador and Margarita Avila, who started the Avila’s El Ranchito, a chain now up to 13 restaurants throughout Southern California.
IN THE NEWS:Ongoing work at Golden 1 Center and Downtown Commons in Sacramento, where it has invested north of $1B to date. On board of directors at Compass Diversified and investment partner of Rx3 Growth Partners, a private equity fund that includes Green Bay Packers quarterback Aaron Rodgers as a partner.
NOTABLE:The company offers loans with fixed rates, unlike credit card firms that can change rates monthly. Their rates for loans for $5,000 to $100,000 range from 5.49% to 29.99% APR for first-time borrowers. It’s a five-minute application process and funds are in a customer’s account within 48 hours.
QUOTABLE:“Usually, our clients go to their banks and if they don’t get approved, they’ll come to us. It’s a second option for them. There is a lot more red tape at the big banks.”
