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Tuesday, Apr 16, 2024
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OC500 CONSUMER: BRIAN GAROFALOW

CEO

SKULLCANDY

WHY: Retail marketing exec who joined Utah-based headphones maker in January; OC resident tasked to bring “some newness to the brand.”

IN THE NEWS: Led opening of new Skullcandy satellite office in Costa Mesa in September. Plans to provide core shop owners with exclusive products such as limited-time designs or collaborations that will not be sold in big boxes. Garofalow will work out of new OC office.

QUOTABLE: “For us, where we want to go fuel the brand and invest our marketing dollars is really in the specialty industry.”

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