KEN AND PAM CRUSE
CO-FOUNDERS
SOUL COMMUNITY PLANET
WHY: Founders of “holistic” hotel business in 2018 with a focus on sustainability and environmentally friendly programs. Soul Community Planet (SCP) portfolio includes 10
hotels, with two in Laguna Beach.
IN THE NEWS: Segmented property portfolio in October into three “brands”—SCP WildFree for updated classic motels, SCP Hotels for boutique resorts in nature and By SCP for one-of-a-kind destinations – in response to growing demand for “holistic hospitality.”
NOTABLE: Husband and wife met while working at Marriott International. Cruses built a giving program into SCP called Every Stay Does Good, where every stay at any hotel generates funds for a chosen nonprofit such as We Well-being, One Tree Planted and Innoceana.
QUOTABLE: “We all increasingly aspire to travel in ways that lift our
spirits, strengthen the communities we visit, and honor the planet.”
