OWNER, PRESIDENT, ROGER’S GARDENS
WHY: Majority owner of 5-acre gardening business in Corona del Mar, one of Southern California’s most iconic gardening businesses. Known for its assortment of drought tolerant plants and outdoor restaurant.
IN THE NEWS: Strategy to “own Orange County” for shipping plants online, and to promote plants that are “not thirsty” and can thrive during current drought. Firm has grown to 170 employees as of May.
QUOTABLE: Finds joy in family business. “Dad’s across the hall. My stepmother, Ninetta, has tremendous taste. She guides us to the right vendors and right products. My son works the e-commerce side.”
