CO-FOUNDER, CEO, (CREWSE), CO-FOUNDER, CMO (CANNAVO), CO-FOUNDER, CHIEF BRAND OFFICER (WONG) — SUPER73, IRVINE
Creators of some of the most distinctive, and sought-after, e-bikes in the world. Bikes, often in limited editions and with tie-ins to sci-fi movies, comics, and other pop culture artifacts— a 2017 video of a bike designed like a “Star Wars” speeder bike went viral— are an eco-friendly mashup of a dirt bike and motorcycle and don’t require a special driver’s license like typical motorcycles.
Its entry-level bikes run around $1,400. Counts a lengthy roster of celebrity riders.
THEN: The company, founded in 2016, got its start in an approximately 8,000-square-foot space in Tustin and relocated to a 15,000-square-foot Irvine facility in 2019. After a banner year in 2020, “we needed to look for a new home very quickly,” cofounder Cannavo told the Business Journal. It found a new home at the former headquarters of Anduril Industries, taking over nearly 70,000-square-foot.
NOW: “2020 accelerated our growth plans by several years as a result of skyrocketing demand for electric motorbikes,” Cannavo, who serves as chief marketing officer of Super73,” said after striking the new lease.
Super73 doesn’t disclose sales figures, but said its revenue doubled in 2020, and expects to double revenue again this year. Annual sales of $100M appears likely in play in near future for firm, which last year raised $20M in a Series D round.
FUTURE: In March unveiled the C1X, its first electric motorcycle, which expects to top out around 75mph. New e-bike line for kids also on the way.
