PRESIDENT, TACO BELL INTERNATIONAL
WHY: Succeeded former Taco Bell International head Liz Williams in 2020. Felss Masino ran much of the company’s operations following former president Brian Niccol’s departure to Chipotle in 2018 until the hiring of Mark King in mid-2019.
IN THE NEWS: Company earlier this year hit the 100-restaurant mark in Spain, making it the chain’s largest market outside the U.S.; more than 130 spots in OC.
QUOTABLE: “Our international franchise partners and team members in Taco Bell restaurants around the world fuel the fire of our brand and are a huge testament to what we are building together.”
