Digital ad software company Viant Technology said it has entered an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service. Financial details were not released.
With a new ID sync between Irvine-based Viant and Tubi, which offers a Hollywood collection, thousands of creator-led stories and hundreds of Tubi Originals, advertisers can reach addressable audiences with greater accuracy and scale. The audiences span more than 100 million monthly active users and over 300,000 movies and TV episodes.
For further details, see the Oct. 13 print edition
