Stance Inc. in San Clemente is collaborating with Disney Consumer Products Inc. on a men’s, women’s and kids collection featuring Minnie Mouse, Mickey Mouse, Pluto, Donald Duck, and Goofy. The men’s socks show the backs of the iconic characters, “providing a reimagined aesthetic to an everyday garment,” Stance said. “Inspired by vintage collegiate sweaters, the socks are constructed with combed cotton with an added potassium wash treatment to provide a unique hue and soft-hand feel.”
The women’s collection features Minnie Mouse as the “leading muse,” including her “signature polka dots” and “a hint of pop art through color blocking, newsprint patterns, and a green gradient.”
The collection launched on Nov. 18 at French retailer Colette, followed by a Black Friday release at Stance’s store in New York and online on Cyber Monday.
Shops Merge
Media agency Schiefer Media Inc. and creative-content firm ChopShop, both in Newport Beach, merged to form Schiefer Chopshop. James Schiefer will lead the agency as chief executive, and action sports and documentary film director Zach Lyons will be co-chief creative officer with Ken Anderson, a long-standing content studio executive.
The leadership team also includes President and Chief Strategy Officer Jeff Roach; Chief Operating Officer Dan Mickelsen; Senior Vice President Of Creative and Executive Creative Director John Zegowitz; and Tim Walsh, vice president of media.
“As a creative content company, the opportunity to merge with a media agency who can amplify content and creative was a natural fit, and it allows us to take branded entertainment to the next level,” Lyons said in a statement.
The two firms have worked together on projects for the past five years, and the merger allows them “to meet the demands of modern marketers who need to not only connect with consumers, but to convert them into brand enthusiasts,” Schiefer said.
Schiefer Chopshop moved into a 10,000-square-foot in-house content studio in Irvine that features “a large green-screen video and photography studio, edit bays, and sound and VFX suites.” It plans to “produce cost-efficient content and support everything from broadcast commercials and 360 VR video to social media content and entire TV series.”
Its client roster includes Blizzard Entertainment, Boost Mobile, Japan Tourism, Prestone, JX Nippon Oil & Energy and Mothers Polish.
In the Key of Vans
Metallica performed last month at Vans Inc.’s House of Vans London, where about 600 “mega fans” got to hear the heavy metal band’s 11th studio album, “Hardwired …To Self Destruct,” for the first time, and to wish a happy birthday to guitarist Kirk Hammett.
The Cypress-based apparel and footwear company aired the recording of the concert on YouTube for about a week.
Vans is no stranger to the music scene—it’s been hosting the Vans Warped Tour since 1995, attracting a diverse lineup of artists, including No Doubt, Katy Perry, Blink 182, My Chemical Romance, Eminem and Fall Out Boy.
House of Vans London, an indoor skate park it built at the 150-year-old subway tunnels near Waterloo Station, opened in 2014.
The video of Metallica’s performance was viewed nearly 1 million times in its week on YouTube.
