Irvine-based Taco Bell is expanding its beverage platform with the launch of its first-ever cold brew coffee lineup, the latest move in the fast-food chain’s push to generate $5 billion in beverage sales by 2030.
The cold brew offerings launched this week at Live Más Café locations in Southern California, Houston, Dallas and Las Vegas as Taco Bell looks to capture a larger share of consumers’ morning coffee routines and higher-margin beverage sales.
“We’ve spent decades building a bold flavor legacy at Taco Bell, and now we’re bringing
that same innovative mindset to coffee at Live Más Café,” said Liz Matthews, Taco Bell’s
global chief food innovation officer. “As we continue to build the café experience, cold
brew and cold foams felt like the natural next step – bringing a flavor-forward, premium
coffee experience into fans’ everyday routines.”
The cafés, located inside select Taco Bells, feature more than 20 specialty drinks, including agua frescas and flavored coffees.
