Stance Inc. in San Clemente raised $50 million from private investors to expand into underwear and open its own stores, according to the Wall Street Journal.
Menlo Park-based venture firms August Capital and Kleiner Perkins Caufield & Byers contributed to the pool of funds.
Stance received $25.9 million in July from Salt Lake City-based Mercato Partners.
It currently has no brand stores but distributes worldwide into retail accounts that include Nordstrom and Footlocker, as well as specialty stores, fashion boutiques, and surf, skate and snow shops.
The new money will be used to open six retail stores in the next 12 months, according to the Journal.
Stance makes its socks in Israel, China, Korea, Italy and the U.S. Its main competitors are Nike Inc. in the athletic market and brands such as Happy Socks AB in the lifestyle segment.
