Huntington Beach-based women’s surf and swim line Roxy celebrated the launch of a new collection last week in partnership with model Hailey Bieber and Roxy-sponsored pro surfer Kelia Moniz.
The pair debuted a capsule swimwear collection called Sister, inspired by the two friends’ bond.
The 15-piece contemporary collection includes one-piece swimsuits and bikinis, as well as rompers, tops and pants—in pastel shades of pink and gray, as well as metallic and white.
Items are available on Roxy’s website and select shops worldwide. Prices start at $30 for a pink and white floral print bandana to $100 for a pink sateen trench coat.
Bieber, who recently married singer Justin Bieber and is the daughter of actor Stephen Baldwin, said it’s been a “treat” working with her best friend Moniz.
“We got to shoot the campaign together in Kelia’s home island of Hawaii and the entire experience was fantastic,” she said in a statement.
Moniz—whose husband, Joe Termini, shot the campaign and is a close friend of Justin Bieber—said they met in New York and became fast friends.
There are plans to release a total of four collections over two years.
Plaudits for OC’s Advertising Cos.
It was Oscar season for Orange County’s contingent of ad agencies last month at Paséa Hotel & Spa in Huntington Beach, where the American Advertising Federation of Orange County held its 36th annual awards ceremony.
Federation president and founding partner and president of Irvine-based Gigasavvy Kyle Johnston kicked off the evening highlighting the chapter’s mission and recognizing its executive board.
“Our mission here—elevate the local OC ad community—is incredibly important,” Johnston said. “We’ve got the chops to compete with a lot of big shops and you’ll see some work today that proves that.”
Johnston also said this year’s judges were much tougher than previous years, noting that some categories only had bronze and silver winners.
Agencies receiving OC ADDY awards included:
• Action and Co. in San Clemente: one gold
• adQuadrant in Costa Mesa: two bronze
• Agency Ingram Micro in Irvine: three silver and eight bronze
• Album Agency in San Clemente: one silver and two bronze
• Antidote Advertising in Irvine: 14 silver and 19 bronze
• Budding Culture in Irvine: two bronze
• DB&M Media Inc. in Costa Mesa: three bronze
• Experian in Costa Mesa: two gold, four silver and nine bronze
• FG|PG and The Shop at Show Ready, both in Huntington Beach: Best of Show, four gold and one silver
• Foodbeast in Santa Ana: 16 bronze
• Garage Team Mazda in Costa Mesa: three gold, three silver and one bronze
• GearShift Advertising in Costa Mesa: three silver and 10 bronze
• Gigasavvy in Irvine: one gold, five silver and 24 bronze
• Idea Hall in Costa Mesa: three silver and two bronze
• IMW Agency in Costa Mesa: two bronze
• INNOCEAN in Huntington Beach: five gold, 17 silver and two bronze
• MAB Digital Marketing in Santa Ana: two silver and two bronze
• Maricich Health in Irvine: three bronze
• MEDL Mobile Inc. in Irvine: one gold, four silver and two bronze
• Merit/Andrew in Irvine: two bronze
• Orange Label in Newport Beach: one silver and five bronze
• PopShorts in Newport Beach: two silver
• QooQoo in Irvine: one silver
• Redbear Films in Lake Forest: two bronze
• Schiefer Chopshop in Irvine: four silver and 12 bronze
• Sparkhouse in Irvine: one silver and three bronze
• Strikepoint Media in Laguna Beach: three silver
• The Brand Amp in Costa Mesa: two bronze
• The Marketing Arm/Alcone in Irvine: three bronze
• Truth and Advertising in Santa Ana: one silver and one bronze
• Vincit in Irvine: two gold, three silver and eight bronze
• Veritone One in Costa Mesa: two bronze
• W Brand Studio in Newport Beach: two bronze
• Wunderman in Costa Mesa: two bronze
Non-agency winners included Chapman University in Orange, which won one gold, two silver and three bronze; UCI student Cameron Yen Marsden, who won a silver; Laguna College of Art and Design student Angeline Chen, who took home a bronze; Crankbrothers in Laguna Beach with one silver; St. Andrews Presbyterian Church in Newport Beach with one bronze; and Taco Bell Corp. in Irvine with two silver and eight bronze.
The Best of Show award went to FG|PG and The Shop at Show Ready for helping client Epic Games Inc. bring the cult game “Fortnite” to life at gaming festival PAX West with activations such as a nine-hole mini-golf version of Lazy Links, a golf course featured in the game.
