Marketing folks from Newport Beach & Co. and the Newport Beach Film Festival got on a bus to bring some sunshine to wintry London last month.
The excursion was part of the Picture Perfect campaign, an effort that promoted leisure travel to Newport Beach and tried to elevate the status of the Newport Beach Film Festival in the United Kingdom’s film industry.
A clear-sided bus—furnished with a floor-to-ceiling scene of Newport Beach, tropical plants, heat lamps, lounge chairs, lanterns, sand under acrylic glass, and beach cruisers—traveled busy streets as resort-wear-clad models greeted the public.
Visitors who entered the truck were encouraged to take a “selfie” on lounge chairs in front of the coastal scene and use the #pictureperfectNB hashtag.
The Newport Beach Film Festival honored “The Imitation Game” movie for outstanding contributions to global cinema at the ME London Hotel in an event attended by Benedict Cumberbatch and Keira Knightley.
“… We saw an overwhelmingly positive and enthusiastic response from London’s key media, tour operators, film and government representatives,” Newport Beach & Co.’s President and Chief Executive Gary Sherwin said in a news release.
Marathon Marketing
Asics America Corp.’s title sponsorship of the LA Marathon, held March 15, had a simple theme: “It’s a big race. Go run it.”
Numerous marketing activities the footwear and apparel company had in the works over the marathon weekend were far from basic, though.
Irvine-based Asics, part of Asics Corp. in Japan, lit up the Los Angeles nighttime sky with 124 high-powered spotlights marking every mile along the Stadium to Sea course. It featured 178 legacy runners—people who have run every LA Marathon—on its social media channels.
And the company also set up a “Big Race Cup” art installation at Third Street Promenade in Santa Monica and pledged to donate $20 to the Back on My Feet nonprofit group for every photo taken in front of the artwork and shared on Twitter or Instagram using the #RunItForwardLA hashtag.
Asics, as in previous years, launched the 2015 LA Marathon 33-DFA shoe, whose design commemorated the 30th edition of the race.
The company recently announced it surpassed $1 billion in net sales for the first time last year, a 14.9% year-over-year increase.
Kareo Site Redesigned
Envoy in Irvine redesigned the website of Irvine-based Kareo Inc., a provider of cloud-based medical office software and services for small medical practices, according to Ty Lifeset, the digital agency’s executive creative director and one of six partners. The site features clean, simple-to-navigate design, large photographs and warm colors.
The 4-year-old Envoy has 53 staffers, of which 25 are Web developers. Its client roster includes Vizio Inc. in Irvine and Amazon.com.
Bits & Pieces
Tressie Lieberman, Irvine-based Taco Bell Corp.’s senior director for digital marketing platforms and social engagement, will be one of six speakers at Ad Age’s Digital Conference, which will take place April 14 to 15 in New York. … Elias Weinstock, vice president and executive creative director at Casanova Pendrill in Costa Mesa, will be one of the judges for the Wave Festival, which will be held April 15 to 16 in Rio de Janeiro. The event focuses on the work of agencies from Latin America that includes the U.S. Latino market and Puerto Rico. … Estey-Hoover Advertising and PR in Newport Beach celebrated 40 years in business. … Surfline in Huntington Beach, which specializes in providing live and predicted ocean weather information, said it’s the official forecaster of the 2015 World Surf League Samsung Galaxy Championship Tour. The 2015 season kicked off last week in Australia.
