A round of local layoffs hit automotive tech company DealerSocket Inc., following its sale to Solera Holdings Inc.Â
Solera in May announced plans to buy DealerSocket, which sells software the company said is used by more than 9,000 auto dealers for help with digital marketing, inventory management and analytics.
The company had previously been headquartered in San Clemente. It now lists on its website Westlake, Texas, where Solera has headquarters, as its base of operations.
Solera also said in May it bought Dallas-based Omnitracs, a software provider for the trucking industry to assist with routing, driver document submissions, safety programs using video and analytics.
Terms of both deals were undisclosed, with the acquisitions generating further speculation Solera is preparing for an initial public offering.
A restructure at DealerSocket appears to have followed after the June close of both deals.
A number of former employees have taken to LinkedIn to post about their positions being cut following the Solera deal, in addition to executives from other companies announcing open jobs for laid off DealerSocket employees. The hashtag #hiredealersocket is being used across those posts to help impacted employees quickly find new jobs.
Solera did not respond to a comment request from the Business Journal.
The Business Journal last estimated DealerSocket revenue to be about $200 million in 2017, with a workforce of more than 1,000, including it’s headquarters in OC.Â
