Hyundai Motor America Inc. hit the easy button on its website refresh.
The Fountain Valley automaker recently revealed a rejiggered website that makes it responsive (read: it’s navigable across desktop, mobile and tablet) and aims to streamline the process of identifying a vehicle and then shuttling prospective buyers into an actual dealership.
The reskinned site allows for online shoppers to filter vehicles based on elements such as trims and other aesthetic options or by price and model.
Similar to an online shop for an apparel retailer, the company also indicates real-time inventory levels at their local dealers and also saves a user’s shopping lists.
The automaker leaned on agency of record Innocean USA of Huntington Beach, along with in-house IT division Hyundai AutoEver America, with help for the web refresh.
