Who says you can’t mix work and play? Certainly not Costa Mesa-based Hurley International.
The surfwear brand, owned by Nike Inc., recently released its second collection of clothes with workwear brand Carhartt Inc., as part of a four-part, season-driven collaboration that began earlier this year.
The men’s and women’s line includes overalls, sweatshirts, hats, shorts and short-sleeve tees.
There’s also a men’s boardshort, called Hyperweave, made of a more durable material. Hurley typically uses its patented Phantom fabric, a lightweight and water-repellant material originally used by Nike swimmers in the Olympics, but with Carhartt’s influence it constructed a boardshort with a tougher material featuring an adaptive waistband for easier movement and all-day wear.
Hurley Creative Director Ryan Hurley, son of Hurley’s founder Bob Hurley, said in a statement the collaboration “really highlights the distinctive qualities of the brand” and emphasized the partnership’s slogan, “#OutworkTheWater.”
The idea was to merge Dearborn, Mich.-based Carhartt’s 130-year heritage as a brand focusing on “rugged functionality” with Hurley’s history—a bit shorter, at just 20 years—of creating performance gear for the water.
A 60-second online spot was released showing surfboard shaper Josh Martin at work and world champion surfer Rachael Tilly, both in clothing from the limited edition collection.
“This collaboration is a true partnership between two iconic brands committed to making products that help people pursue their love for working and playing in and around the water,” said Tony Ambroza, Carhartt’s chief brand officer, in a statement.
The Hurley x Carhartt line is available on both company’s websites.
Prices range from $18 for a unisex beanie, featuring Hurley’s logo within Carhartt’s signature logo, up to $100 for a women’s water-repellant finish jacket.
