CES has evolved greatly in the past five years from a predominant drone, PC and TV showcase amid the 4K buildup to an increasingly inclusive show promoting the latest in autos, health and wellness, sports, apparel, music and food.
The product expansion and international flavor—more than 150 countries sent companies to CES this year—has led to steady work for local marketers.
Tustin resident Del Larsh, vice president of sales and marketing at PHICOMM, helped the Shanghai-based manufacturer launch its U.S. smart-home division at the show. The company debuted two smart sport watches that feature Android and iOS compatibility; USB dock charging; GPS, Bluetooth and Bluetooth LE connectivity; and are dust and waterproof.
The watches will be available this quarter for $99 and $149.
Emil Bachev’s Newport Beach-based firm, Bacheff Communications, represented nine startups at CES and a few established companies, including French luxury skincare company ROMY PARIS, chair manufacturer Bodyfriend and keyboard maker Cherry.
The Bulgarian-born entrepreneur, who moved to Orange County from London a few years ago, has found success attracting international clients with an eye toward expanding in the U.S.
“I was very well-connected in Europe, so my team and I are introducing foreign companies to the U.S. market,” he told the Business Journal.
Bacheff Communications handled strategic consultancy and content development for CES clients, as well media relations, training and planning, among other duties.
“It is insane how many companies spent tens and sometimes hundreds of thousands of dollars to be on a trade show, and they do not reach out to the media, or they do it in an incredibly wrong, even hurtful way,” he said. “We just help them brand themselves at shows such as CES.”
