Blue C Takes To TV to Market Services

Costa Mesa marketing and advertising agency Blue C has taken to TV to nab new clients.
The firm recently kicked off a campaign touting its BrandPWR platform with the first of three television spots airing on CNN, Fox News and MSNBC in Central Orange County.
The additional two spots will be rolled out over the next six months and will highlight local companies that have used Blue C’s step-like approach to branding.
The agency’s also using email marketing, digital and social media in addition to the TV spots.
Blue C’s BrandPWR platform pitch highlights a suite of services it’s marketing to companies focused on digital to help with branding. Those services include campaign development, digital marketing, sales strategies, social media management and content creation.
Eric Morley, Blue C co-founder and chief operating officer, noted reports highlighting the shift to online last year at the onset of the pandemic in addition to increased time spent on social media with the executive saying, “digital is king.”
“A company whose presence is weak with slow load times, dull content and inconsistent branding will not succeed,” Morley said. “Digital stragglers will be severely disadvantaged as these platforms continue to grow exponentially.”