Paint maker Behr Process Corp. in Santa Ana invited consumers to upload their old photos and digitally match a color from the picture to a Behr paint color at ColorAMemory.com.
They can also name the color for a chance to win a sample of paint or a $4,500 trip to visit the location where the photo was taken.
“Whether it’s the soft yellow of the outfit you brought your baby home in or the vibrant ocean blue of an unforgettable vacation, we know color plays a vital role in our memories,” said Chief Marketing Officer Jodi Allen. “This is a way to help people reconnect with colors from their favorite memories—personalize them in a meaningful way, and have the chance to bring that color to life in their home.”
Olson Engage and Juice Interactive developed the campaign. Behr is a subsidiary of Taylor, Mich.-based Masco Corp., which has a market value of about $9.34 billion.
New AOR for Bosch
BSH Home Appliances Corp. in Irvine selected The Woo as the advertising agency of record for its Bosch Home Appliances U.S. division.
The Culver City-based firm beat out six finalists.
David Abehsera, president of The Woo, said, “our unique process of wooing people to brands” will help Bosch “grow market share and customer advocacy.”
“The Woo is uniquely positioned to help Bosch solidify its leadership position as the European design brand for the premium kitchen market,” Dan Kenny, director of brand marketing for Bosch, said in a news release. “Their knowledge of the industry combined with their creativity and understanding of the Bosch brand was apparent throughout the review process and we look forward to our new partnership.”
The Woo’s clients include Lenovo, Office Depot, Intel and Niagara Bottling. BSH is a subsidiary of Munich-based BSH Hausgeräte GMBH, which operates 43 factories in 13 countries in Europe, the U.S., Latin America and Asia, and has a work force of about 53,000.
Drive for Good
Mazda North American Operations in Irvine renewed its partnership with NBC Universal and actress Minnie Driver to kick off another year of its Drive for Good charity program.
The automaker plans to donate $30,000 in goods and services to one nonprofit to help it bring its vision to life. NBC viewers will vote for the winner.
“We developed Mazda Drive for Good because we believe giving back to our local communities matters,” Mazda Chief Executive Jim O’Sullivan said in a statement. “The continued partnership with NBC Universal gives Mazda Drive for Good a louder voice. Together, we hope to make a positive impact on more people.”
The automaker is also donating $150 for each new Mazda sold or leased between Nov. 23 and Jan. 4. Donations totaled more than $7.9 million over the past two years.
Bits & Pieces
Hospitality Marketing Concepts in Newport Beach launched My Mazaya, a mobile-enabled hotel and dining frequency program, in the Middle East. The program “showcases the unique accommodations and restaurants of participating hotels, while simultaneously improving our partner hoteliers’ knowledge of guest preferences through HMC’s advance CRM platform, so they can better respond and adapt to their expectations,” according to Chief Executive Mokhtar Ramadan. … HSNO, an Irvine-based forensic accounting and consulting firm, co-sponsored the CLM Cyber Security Summit held last week in New York. … John’s Incredible Pizza Co. in Rancho Santa Margarita launched the Merry Beary Gift Giveaway, which provides guests with a chance to win prizes now through Dec. 24. … Norwegian snowboarder and Olympic medalist Ståle Sandbech is featured in the latest installment of Oakley Inc.’ One Obsession #liveyours campaign. … Living Textiles Baby & Kids in Irvine redesigned its website to provide an in-depth look at its line of products, as did Miller Supply Inc. in Rancho Santa Margarita. Miller Supply said it partnered with Minnesota-based Ecreativeworks on the project “because of the web design company’s extensive experience with B2B industrial web design and marketing.”
