John Wayne Airport and the county of Orange are looking for a new partner to pick up an advertising concessions lease. The 10-year contract is for a “nonexclusive right to develop, operate and manage a high quality advertising program within designated locations at the Airport.” It begins on March 1 and will include a minimum of $1.4 million annual rental fee, or 60% of “gross receipts from advertising sales,” whichever is greater. The airport and county officials are looking for a “comprehensive mix of digital and static displays” that “reflect contemporary advertising approaches yet complement the architectural features of the terminals,” and are “appropriate for JWA and its passenger profile.”
Transit advertising company Titan Outdoor LLC, now known as Intersection Media LLC in New York, won the five-year contract for operation of advertising concessions in 2012. The lease, which generated about $6.4 million for the county, is scheduled to expire on Jan. 31. Proposals from “qualified firms” are due by Jan. 8.
WIRED for Genesis
Genesis Motor America sponsored Wired magazine’s New York holiday pop-up, which was open in Manhattan from Dec. 6 to Dec. 22. The Fountain Valley-based automaker showcased its G80 Sport sedan’s “Connected Services” technology, among tech-oriented offerings by other brands.
Genesis brand ambassador Wesley Chan, who also serves as a managing director at Menlo Park-based Felicis Ventures, and Wired writer Jason Tanz discussed “The Future of Our Connected World” during an invite-only event at the store on Dec. 13.
The automaker was also featured in a two-page ad in the magazine’s December issue.
The Condé Nast publication has been setting up the annual pop-up store since 2004. Past sponsors included Buick.
Genesis sold 1,776 vehicles in November, up 36% year-over-year.
Driving the Big Game
Confirmed for Super Bowl LII: Hyundai Motor America and Kia Motors America Inc.
The Orange County-based automakers will pay NBC about $5 million for a 30-second spot in the game, which is scheduled for Feb. 4 at U.S. Bank Stadium in Minneapolis. It will be Hyundai’s 10th Super Bowl in 11 years and Kia’s ninth consecutive game. Both experienced sales declines last year.
“The Super Bowl continues to be a great platform to entertain consumers and deliver brand and product messages to a massive audience,” Hyundai Chief Marketing Officer Dean Evans said in a statement.
“Being an NFL sponsor gives us the ability to truly integrate our program across TV, digital, social and on the ground in Minnesota, and immerse Super Bowl fans in the latest vehicles and technologies Hyundai has to offer.”
INNOCEAN Worldwide, Hyundai’s agency of record and parent company of INNOCEAN Worldwide Americas in Huntington Beach, announced plans last month to acquire Kia’s agency of record, David & Goliath in Los Angeles, for $71.7 million.
Bits & Pieces
Rauxa in Costa Mesa named Preeti Patel vice president of technology. Patel will be based in its New York office, “leading long-term strategy and innovation opportunities for clients including Vans and Frontpoint Security.” Patel was previously senior director of technology at digital agency Huge. … SmartBug Media in Irvine hired Ken Mafli as marketing strategist in charge of “growing client revenue through digital marketing.”
