Japan’s Sony Corp. and Toshiba Corp. are in talks to develop a common standard for next-generation DVDs and end a fierce battle over formats that has been threatening to stifle the industry’s growth, Reuters reported.
Sony and Toshiba, heading rival groups, have waged a three-year battle to have their new technology standards adopted by the industry and gain pole position in the multi-billion dollar markets for DVD players, PC drives and optical disks, the report said.
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