Sir Speedy Unviels Marketing Campaign
Mission Viejo-based Sir Speedy Inc., a franchisor of printing centers, has unveiled a new marketing campaign for 2002.
The company pushes customer convenience in its new advertising by promoting its online (sirspeedy.com) and offline services (a global network of centers).
“By offering a variety of ways to work with us, our customers don’t have to choose between doing business online or in-person,” said Ron Zaya, vice president of marketing.
Customers can upload files, design files online and order from an online catalog, among other things, using Sir Speedy’s online services.
To get the word out, Sir Speedy plans to launch the campaign in January and air spots throughout the year on Fox, CNBC and MSNBC, among other networks. A new direct-mail advertising campaign begins on Dec. 1.
Summit Marketing, Sir Speedy’s agency of record, handled all of the creative work.
