Orange-based Phase 3 Films is going after more business by upping its services.
The production shop, which has more than 15,000 square feet of stages, equipment, post production, sound design and animation studios, recently launched software that lets it design, develop and manage media projects across several platforms.
Phase 3 hired Jeffrey Brown as director of business development to help bring in more work using the service, which is aimed at corporate communication programs.
The shop also recently expanded its producing team.
Phase 3 hired Mick Victor and Susan Sherman who have experience in corporate media development and production.
It’s been busy with several different clients.
Phase 3 recently wrapped up some storyboards and other work for client Iogear Corp., which will be used in 30-second television spots. The shop also produced a commercial for client Bad Influence Tattoo Inc. and made a high-definition promotional film for Costa Mesa-based Vanguard University for its upcoming Vision 2010 fundraising drive.
Phase 3 handled the entire production project, including concept, design, production, post-production and DVDs.
Madison Expanding
Madison Alexander PR in Irvine is taking on more office space after bringing in some new clients.
The shop recently landed three new accounts. They are the Barrier Group in Minnesota, ResortLocal.com in Nevada and PineApp, an Israel-based security manufacturer with its U.S. headquarters in Irvine.
Existing staff will be used to help new accounts, the shop said.
Madison Alexander said it recently picked up additional office space in Santa Ana, which has “exceptional technology for new media and conference rooms,” said principal Dan Chmielewski.
The shop will keep its Irvine offices for client and team meetings, he added.
Suzuki Goes Midsize
American Suzuki Motor Corp. in Brea is pushing its new midsize Suzuki truck.
The automaker recently held a press conference in Chicago plugging the 2009 Suzuki pickup truck and revamped its media Web site to make it easier for reporters to use.
In other news, Suzuki got some industry kudos for marketing materials it created to support its some 500 dealers in the U.S.
The automaker tapped Drizen-Dohs Corporate Communications in Chatsworth for printed sales support materials and Irvine-based Pacific Technology Solutions for help producing Web-based dealership training courses.
Morgan’s New Hires
Morgan Marketing & Public Relations LLC in Irvine added to its team.
The shop recently hired Kimberly Porrazzo as vice president of client services.
Melinda Morgan, shop president, said that Porrazzo has more than 20 years of media experience and will “infuse even more energy and creativity into the marketing and promotion of our clients’ businesses.”
Porrazzo, who will also be a senior-level consultant, will focus on strategic planning for account campaigns and new business development.
Prior to joining Morgan Marketing, Porrazzo was editor of OC Metro Business Magazine, which is owned by Churm Media Inc. in Newport Beach.
More Changes
Changes continue to play out at the Orange County Register in Santa Ana.
In a bid to attract more local advertisers, the paper broke the county into six different geographic “zones” and is covering each more in depth in its “local” section.
“Readers will now receive news and advertising within a few miles of where they live, making content in the local section even more relevant,” said Terry Horne, Register president and publisher. “Zoning helps advertisers better target readers who shop in the same communities where their businesses are located.”
In another move, Register parent, Irvine-based Freedom Communications Inc., changed the name of the division that publishes the Register and its other local publications and Web sites.
That division was called Freedom Orange County Information, but it’s now Orange County Register Communications Inc.
Horne said the old name didn’t “connect advertisers and business partners” back to the Register paper, which is widely known.
“Orange County Register Communications is significantly more recognizable,” Horne said.
The new name and logo will be on company contracts, business cards, phone and e-mail signatures.
