Behind the Scenes at the Filming of an OC-Produced TV Spot
Client’s name:
Vans Inc.
Ad agency handling the account:
McElroy:FCB
Executive creative director:
Thom McElroy
Director:
Anton Corbijn, who has directed videos for U2, Nirvana and Depeche Mode
Production company:
Arsenal in Los Angeles
Estimated billings for entire creative account:
$10 million
Estimated budget for this campaign:
$7 million
Media spending for the spots:
$5 million to $8 million.
When and where the spots will appear:
Late June on NBC, Fox Sports, ESPN and MTV.
When the shoots took place:
February and March
Locations:
Murietta and Fountain Valley
What’s happening at the shoot:
Thom McElroy, president and chief creative officer of McElroy:FCB: “The agency shot three different days. Day one they shot Jeremy McGrath, motocross rider, by focusing on different parts of his body,jewelry, goatee, necklace, scars, tattoos, etc.,down to his shoes, Vans MC1s, Jeremy’s signature shoe. Day two was pretty much rained out, and day three we shot skater of the year Geoff Rowley, who wanted to jump the Santa Ana River bed. Rain prevented it, so we got some mood shots and rescheduled.”
How many people it takes to put this together:
McElroy:FCB, 6; production, about 37 people
How many “takes” are needed to get it right:
10 to 12
How many snacks it took to get it right:
The crew was a bunch of Krispy Cr & #269;me doughnut addicts, ordering five cartons a day, which were always finished by noon.
