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OC INSIDER: Times May Ax OC Editor Slot; Mossimo’s Comeback

OC INSIDER: Times May Ax OC Editor Slot; Mossimo’s Comeback

by Rick Reiff

The “bureauization” of the Times OC continues. OC Editor Lennie LaGuire is being reassigned to a job in Los Angeles with no plans to replace her in OC, the Insider hears. LaGuire said she wasn’t ready to comment

So much for OC-raised Mossimo Giannulli’s comeuppance. One year after he struck a deal with discounter Target to satisfy creditors, the Mossimo brand has taken in $700 million,impressive, even if all Giannulli’s collecting is a $15 million royalty. “He’s being hailed as a designer who figured out how to turn his brand recognition into big volume, and as a keystone in Target’s very successful strategy of offering exclusive fashion brands that seem to defy low-end status,” says Garment & Citizen editor Jerry Sullivan

What do Kevin Sutherland and Ian Leggatt have in common? Both won PGA tournaments last month (Sutherland at the Match Play Championship at La Costa, Leggatt at the Tucson Open) and both had played the week before in the annual Assistance League of Tustin’s charity golf Pro-Am at Tustin Ranch Golf Club. “Oh, we definitely think playing at Tustin Ranch had something to do with their wins,” said Tustin Ranch’s Steve Plummer, unable to resist the promotional opportunity

“You’d rather work 80 hours for yourself than 40 hours for somebody else”,Ernst & Young’s Sally Anderson, defining an entrepreneur at the OCBJ’s first Excellence in Entrepreneurship luncheon at the Sutton Place Hotel. “Success is never final, failure is never fatal,” Life Fitness founder and keynote speaker Augie Nieto told the 475 attendees. For the winners, see page 11

On a related note, the OCBJ has replaced the Register as the media sponsor of the Entrepreneur of the Year awards, set for June 20 at the St. Regis Hotel

Career switch: Former CNN International sports anchor and BBC news anchor Saxon Baines has moved from Atlanta to OC, to become a client services rep for Right Management Consultants

“Mo” salt in the wound: “Places like Anaheim, if you miss something, it might not be happening tomorrow night or ever again. In New York, it’s always happening, whatever it is.”,Angel-turned-Met Mo Vaughn, in the March 3 New York Times Magazine

After more than 20 years in high-tech PR, Broadcom spokeswoman Eileen Algaze says, “It’s just time to take some R & R;, regroup, reprioritize, look into new opportunities.” No immediate replacement

Trying to juice tourism: A “Rediscover Four Seasons” package gets you a room for one night at the Newport Beach hotel, plus two rounds of golf at Pelican Hill or two spa treatments, breakfast for two, a $25 Fashion Island gift certificate and other goodies. Prices start at $450, only about $100 more than the usual price for just the room

What kind of a sick joke is this? EE RR has been invited to join AARP.

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