Newport Beach-based Integrated MarketingWorks is growing its staff after bringing in more work.
The marketing shop said it hired three workers across departments to help with clients who have expanded their marketing budgets.
They include Newport Beach’s Balboa Bay Club & Resort, Visalia-based Sunkist Growers and Indiana’s Orbis Education.
The hires stand to benefit current clients and help draw new ones, said Peter Bretschger, Integrated MarketingWorks president and chief marketing officer.
Deirdre Michalski was hired for media relations and strategic planning and will focus on tourism accounts, including the Balboa Bay Club & Resort.
Kevin Salas, senior account executive, will help with brand development and new media programs.
Mairim Bryant also was hired as account executive and will oversee several accounts, including Sunkist Growers and Orbis Education.
El Pollo Loco: Two Campaigns
Costa Mesa-based El Pollo Loco Inc. started two advertising campaigns.
One is for the general market and was created by ad shop Krueger Communications in Los Angeles.
The work includes four TV commercials,some at 30 seconds and others 15,that are playing in West Coast markets, including Los Angeles, Orange County, San Diego, Bakersfield and Palm Springs. They play up the restaurant chain’s family meal offers and queso crunch burrito, which also is being promoted through marketing inside restaurants, including window clings and register signs.
The other ad campaign focuses on the Hispanic market and was created by Los Angeles-based cruz/kravetz:Ideas.
The work includes four commercials running in Los Angeles, Bakersfield, Reno and other areas.
Shelter Adds Partner
Irvine-based Shelter has a new partner.
The shop, which handles post-production on television spots, hired Christopher Willoughby as partner and lead editor.
Willoughby knows the editing scene.
He co-owned Artifact, a new media company, and Space Division, a post production company. He is also the founder of Hollywood-based editing and design company Two Headed Monster.
Willoughby is part of Shelter’s push to build its creative team.
Shelter also recently hired a new executive producer, Jennifer Patterson, who relocated to Irvine from Los Angeles where she worked in post production at several shops, including Santa Monica’s editorial shop Beast.
Patterson will help out with several of Shelter’s clients.
They include Ford Motor Co.’s Lincoln Mercury and Land Rover North America, Bose and Toyota Motor America.
Promoting Fundraisers
Irvine-based Morgan Marketing & Public Relations LLC is putting together a marketing campaign for two local fundraisers.
The shop is handling media relations, local marketing and special event support for the Capistrano Valley Conservancy and its two fundraisers: the second annual quick draw paint-off, which is slated for March 29 at Irvine Ranch Historical Park; and the Heritage Art Exhibition and Sale, which is slated for May 17 at The Oaks horse farm in San Juan Capistrano.
Morgan Marketing also is a sponsor of the events, which is hosted by the Capistrano Valley and Irvine Ranch Conservancy, which work to preserve Capistrano Valley.
Bits and Pieces:
KOCE-TV, a public television station in Huntington Beach, is celebrating its 35th anniversary with a gala event and fundraiser at the Island Hotel Newport Beach on June 28. The event is expected to raise more than $300,000 for local and educational programming. It will include entertainment, food, live and silent auctions and honor the Orange County Register newspaper in Santa Ana, former president of Disneyland Jack Lindquist and Orangewood Children’s Foundation Newport Beach-based Peacock Public Relations was tapped by two clients, Ponte Vedra Beach, Fla.-based Automotive Broadcasting Network and the Costa Mesa-based Orange County Automobile Dealers Association. The shop said its experience with automotive clients, including Autos.com, CarsDirect.com Inc. and NewCarTestDrive.com, helped it win the work Anaheim Arena Management LLC, which manages Honda Center in Anaheim, and the Anaheim Ducks hockey team, signed on a sponsor: Dr. R.K. Ghosheh of Mission Viejo’s Advanced Eye Medical Group. The arena promotes Advanced Eye through a TV broadcast during games that zoom in on big plays. There also are signs in the arena, radio broadcasts and ads in “Ducks Digest,” a game day program.
