Fountain Valley-based Kingston Technology Co. is pushing deeper into memory for consumer electronics with a line of cards for wireless phones that are preloaded with games, songs, videos and other files.
The offering moves Kingston beyond memory cards that allow phone users to store photos to providing wallpaper, ringtones and other content for phones.
“We believe the way to be successful in the market is to add some value and create a great user experience the minute the customer gets the card,” said Mark Leathem, Kingston’s director of flash business development.
The move builds on Kingston’s sales of memory cards that store photos, videos, music and data on phones.
The cards, known as micro Security Digital,or microSD,are inserted into a small slot on the side of a phone.
They were Kingston’s top-selling flash memory device during the fourth quarter, according to Leathem.
Kingston, with $4 billion in yearly sales, is the largest maker of memory boards that speed up the performance of computers. Two years ago, the company started selling flash memory cards for consumer electronics.
Cards for phones, cameras and PCs now make up a quarter of Kingston’s yearly sales.
Last year marked the first time Kingston shipped more flash devices than traditional memory boards used in computers, Leathem said.
For more on this story, see the March 24 edition of the Business Journal.
