A baby girl later and I’m back.
On Feb. 27, I gave birth to Isabella Rose, who weighed 8 pounds, 6 six ounces and was 18 inches. She’s a beauty, with curly, sandy blonde hair and full, rosy lips. Luckily, my 2-year-old son, Brady, is equally as smitten,at least so far. Now, it’s time to throw some reporting back in the mix of more diaper changes, late night feedings and burpings. Thanks to Tiffany Montgomery for keeping the column singing along.
Santa Ana-based ad agency DGWB is busy on several campaigns.
It’s rolling out ads this month for the St. Joseph Hospital Cancer Center in Orange. The campaign includes two 60-second radio spots.
Jon Gothold, agency partner, said the shop tried to cut through “typical healthcare marketing clutter” by focusing on cancer patients and their families as well as key issues, such as cancer screenings.
DGWB’s creative team held multiple meetings with cancer center staff to come up with the campaign theme.
|
|
DGWB ad for St. Joseph: focused on doctors, patients |
Photographer Vern Evans shadowed doctors and nurses, Gothold said.
Interviews with doctors and patients were included in the radio spots, he said.
DGWB also did a campaign promoting literacy for the Santa Ana Chamber of Commerce and Rancho Santiago Community College District.
The work focuses on free English lessons the agencies are offering to anyone in Santa Ana.
Courses are being held at more than 60 places in the city.
“Hispanics for the most part know that they could ad-vance in life if they only learned to speak English,” Gothold said. “However, they are somewhat jaded as the majority of the advertising for English courses over-promise lifestyle. On top of that, there are many obstacles to learning, beyond the high price of the courses available.”
Among DGWB’s goals: “make sure we stood out within a sea” of other classes and products available for learning English, Gothold said.
The ads “cast real people in their real work environments” to make it “easier for consumers to see themselves in the advertising,” he said.
The campaign includes billboards, bus shelters, bus cards, door hangers, newspaper inserts, a Web site, posters, church bulletins and street teams all over Santa Ana, Gothold said.
In other news, 16 DGWB workers, including art directors and copywriters, are showing off their personal art at the Amorviejo art gallery in downtown Santa Ana from May 5 to 12.
Watch Win
MKM, a marketing firm in Huntington Beach, just picked up a client.
The shop was tapped by sport watch maker Reactor of Agoura Hills for marketing, including product placement, launches and branding.
MKM is set to promote Reactor’s line, including its oversized watch called Flux and a tide watch called Graviton.
Contacts helped MKM nab the work. President Mike Kingsbury has worked with Reactor’s founder Jimmy Olmes for the past 15 years on various projects.
Busy at Johnson/Ukropina
Irvine-based Johnson/Ukropina Creative Marketing is knee deep in several business pitches, according to general manager Donna Carter.
She was mum on details, but said the advertising shop is off to a strong start in 2007 after picking up a few clients.
Johnson/Ukropina is helping San Joaquin Valley-based Catalyst Beverage Co. with in-store marketing to help promote its new alcohol and energy drink.
The ads will roll out in San Diego and Fresno, where Catalyst is set to launch the beverage.
Plus, the shop landed a project with Best Buy Co. to plug three “store-within-a-store” areas focused on guitars, drums and other instruments.
The marketing work includes organizing concerts and other promotions to “get a buzz going,” Carter said.
Bigger Digs
Kulture Konnect expanded into bigger offices.
The graphic design firm recently moved to Costa Mesa, said Jorge Pacheco, creative director.
With more room, Kulture Konnect expects to expand its services for clients, which include Cypress-based Real Mex Restaurants Inc., which runs El Torito, Acapulco, Chevy’s, El Torito Grill and Las Brisas Mexican restaurants. Last year, Real Mex was bought by Boca Raton, Fla.-based Sun Capital Partners Inc.
Kulture Konnect, which was founded two years ago, offers print advertising, graphic design, marketing, packaging, branding and corporate identity work.
Pacheco said his and his partner’s backgrounds have helped bring in diverse work, including Hispanic.
Pacheco was born and raised in Colombia. Partner Nikita Townsend studied in Chile.
“The cultural backgrounds of the Kulture Konnect team are what allow us to successfully obtain high-profile clients such as Real Mex,” Townsend said. “We are able to connect the Southern California lifestyle to the many different cultures that reside here.”
